3 small shifts that strengthen marketing and sales alignment

11 Jul

Marketing and sales are on the same team, but sometimes, it doesn’t feel that way.

So why do these two teams often feel disconnected?

After ten years working in marketing, I’ve learned that a good sales-marketing relationship doesn’t happen by accident: it’s built with intent.

Here is how you can start to build that relationship:

Give your sales team visibility into your marketing efforts. Not just what you’re doing, but why it matters. Mutual success starts with mutual understanding.

Remind sales that marketing is on their side. Set shared goals, align on KPIs, and schedule regular check-ins.

Find one sales team member who ‘gets’ marketing, understand its value and how it can contribute to reaching business objectives. Make them your internal champion. When one salesperson vouches for you, trust spreads faster.

Better collaboration doesn’t have to be complicated, some small changes can make a real impact.

Margaux Grasso

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