Programmes
If you lead a B2B marketing team in science or tech, chances are you’re under pressure to do more with less resources.
Meanwhile, the sales department is growing and they want to generate more leads. You find that even though you have the same mission, both teams are working in siloes.
The marketing department might also be struggling to get the internal support it needs because people don’t understand exactly how it can deliver value.
Your team works hard but struggles to adapt to constantly changing demands.
I offer different programmes designed for marketing teams. Each session is structured, highly collaborative, and tailored to your needs, leaving you with clear decisions, a focused plan, and shared accountability.
All the programmes below are one-off engagements of one to two days with optional follow-on sessions. All sessions can be delivered online or face-to-face.
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The marketing powerhouse
Start shifting how your marketing team is seen by leadership and sales.
Your team will walk away with:
A clear understanding of what’s holding the team back.
A plan to start building credibility and trust inside the business.
An ‘influence map’ to identify allies and blockers.
An influence plan to start shifting perceptions inside the business.
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From siloed to synched
A practical reset to help marketing and sales rebuild alignment
Your team will walk away with:
A shared understanding of each team’s goals, pressures and priorities.
Solutions to specific collaboration issues.
Clearer ownership and expectations.
A common vision for both teams.
A more open, empathetic relationship between both teams.
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The strategy builder
Co-create a marketing strategy that sales will support.
Your team will walk away with:
Clear commercial priorities grounded in sales goals.Accurate, up-to-date personas shaped by both teams.
A shared strategy everyone understands and backs.
A practical strategy roadmap you can start implementing straight away.
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The marketing team reset
Step back, realign, and get your team working more efficiently.
Your team will walk away with:
Clearer roles, responsibilities and expectations.
Visibility into what’s working and what needs to change.
Solutions to your biggest friction points.
A shared team vision.
A better understanding of each other’s strengths and growth goals.
“Margaux did not impose her opinion on our commercial strategy but used a number of techniques and methodologies that allowed our team to creatively share and brainstorm ideas that we wouldn’t have considered otherwise. I consider this to be truly effective facilitation, which provided real value to our team, and we were very satisfied with the result.
I would recommend Margaux in a heartbeat.”
- Jean-Marc De Verteuil, BD Manager Europe, Team Consulting
How are the programmes structured?
The programmes are just the tip of the iceberg. Most of the work is done preparing for a programme and then documenting everything that happened in the session.
What happens before a programme?
We start with a focused call with the team leader to clarify your objectives and expectations, followed by short, one-on-one interviews with all participants to uncover insights, needs, and team dynamics.
Every session can be adapted to your needs to meet your objectives and match your team’s dynamics.
What happens once the programme is over?
After the session, you will get everything you need to keep the momentum going: a report, a written summary and more. We’ll also have a handover call two to four weeks later to check in, answer any questions, and help keep things on track. Some programmes include optional follow-up sessions to support you in putting plans into action.
