Programmes
If you lead a B2B marketing team in science or tech, you’re under pressure to do more with less resources. Meanwhile:
Your sales department is growing and they need more leads, but, while you have the same mission, both teams work in siloes.
The marketing department finds it hard to get the internal support it needs because people don’t understand exactly how marketing delivers value.
Your team works hard but struggles to adapt to constantly changing demands.
Bespoke practical sessions
I offer different programmes specifically designed for marketing teams. Each session is structured, highly collaborative, and tailored to your needs, leaving you with clear decisions, a focused plan, and shared accountability.
You can choose from different focused programmes that I tailor specifically to your team's needs. Each programme runs for one to one-and-a-half days, and I'll work with you to decide whether online or face-to-face delivery works best for your situation. If you need additional support, we can add follow-on sessions to help you implement your new strategies.
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The marketing powerhouse
Shift how your marketing team is seen by leadership and sales.
Your team will walk away with:
Clarity on the barriers preventing marketing from having more impact.
A practical framework for building credibility with leadership and sales teams.
A map of marketing ‘supporters’ and ‘blockers’, and how to engage them effectively.
A step-by-step plan to shift how marketing is perceived across the company.
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The alignment shift
Rebuild alignment between marketing and sales.
Your team will walk away with:
A shared understanding of each team’s goals, pressures and priorities.
Solutions to specific collaboration issues that are holding you back.
A joint vision of what success looks like for both teams.
A stronger, more open working relationship built on empathy.
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The strategy builder
Co-create a marketing strategy that sales will support.
Your team will walk away with:
Focused commercial priorities grounded in sales goals.Accurate, up-to-date personas shaped by both teams.
An agreed strategy everyone understands and backs.
A practical strategy roadmap you can implement straight away.
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The marketing team reset
Reset, realign, and improve your team’s efficiency.
Your team will walk away with:
Clearer roles, responsibilities and expectations.
Visibility into what’s working and what needs to change.
Solutions to your biggest friction points.
A shared team vision.
A better understanding of each other’s strengths and growth goals.
“Margaux did not impose her opinion on our commercial strategy but used a number of techniques and methodologies that allowed our team to creatively share and brainstorm ideas that we wouldn’t have considered otherwise. I consider this to be truly effective facilitation, which provided real value to our team, and we were very satisfied with the result.
I would recommend Margaux in a heartbeat.”
- Jean-Marc De Verteuil, BD Manager Europe, Team Consulting
How are the programmes structured?
The programmes are just the tip of the iceberg. Most of the work is done preparing for a programme and then documenting everything that happened in the session.
What happens before a programme?
We start with a focused call with the team leader to clarify your objectives and expectations. This is followed by short, one-on-one interviews with all the members of your team to uncover insights, needs, and team dynamics.
Every session is designed to meet your requirements, objectives and match your team’s dynamics.
What happens once the programme is over?
After the session, you’ll get everything you need to keep the momentum going: a report, a written summary and more. We’ll also have a handover call two to four weeks later to check in, answer any questions, and help you keep things on track. All programmes include optional follow-up sessions to support you in putting plans into action.
