Better collaboration between sales and marketing has a positive impact on revenue. So how do you improve collaboration? Market the marketing!

When a team is involved in shaping ideas, making decisions, and coming up with strategies, they feel a sense of ownership. They suddenly move from being observers to being active participants who are motivated to see the plan through. But why is that? 

Marketing and sales are on the same team. But sometimes, it doesn’t feel that way. So why do these two teams often feel disconnected?

When we think about a marketing campaign, we often think about moving people down a funnel. But your customers don’t think about your brand in terms of awareness, consideration, and conversion. They think about what they need.

For a lot of people, team-building sessions feel like a waste of time or quite uncomfortable. But here’s the thing: when done right, team-building isn’t about forced fun.

It’s about creating a space where teams can connect, collaborate, and grow. So how do you turn skeptics into engaged participants?

If you’ve decided to take some time away from day-to-day operations and facilitate a strategy workshop, you’re in the right place. Here are 10 quick things you should know before you plan your workshop.

What if your team’s most valuable skills are hidden just beneath the surface?

In a team, untapped potential, hidden talents, and personal ambitions can go unnoticed. That’s why this exercise is great: the skills market. It’s a simple, interactive activity that fosters collaboration while you get to discover the unique strengths of your team members.