PODCAST: The power of building credibility in marketing

Written By Margaux Grasso

I recently joined Ana Rogerson, host of Your Marketing Big Sister podcast.

In the episode, Ana and I talked about how marketing is viewed as the external voice of the business, focused on brand awareness and generating leads, but the real impact of marketing starts inside the organisation.

We explored:

  • How marketing is perceived internally

  • Why marketing teams still struggle to be taken seriously inside the business

  • The role all marketers play in educating colleagues about what we do and how it drives business success

  • How to manage internal stakeholders to get your ideas heard and build your presence across the business

Listen to it below!

Margaux Grasso
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