PODCAST: Marketing’s image problem | Blame it on Marketing

I sat down with Ruta and Emma of Blame it on Marketing along with my business associate Sarah Mardle to unpack marketing’s perception problem.

We get into:

✅ Why marketers accidentally fuel the “make it pretty” myth

✅ Building your internal brand

✅ Stakeholder personas: map power, pressures, and motivations so your message lands internally

✅ Budget battles: make a business case, not an approval request - what to show the CFO and when

✅ Career insurance: mentors, advocates, and relationship-building as a core marketing skill, not a nice-to-have

List to it below!